You’ve done it. You’ve written the perfect lifestyle-news press release. It’s wittier than Wilde and buzzier than a hive of bees on meth. It grabs readers’ attention right from the catchy headline, pulls them in with a snappy lead, then dazzles them with irresistible content and punchy quotes until they reach “-30-.” It’s the Mona Lisa of press releases, the crowning glory of your communications career.
Now comes the hard part. How do you get this masterpiece to the people you want to read it? You can’t just send it out on a couple of general newswire services and hope it makes its way to the right reporters. In our super-saturated media world, it will sink without a trace faster than the Titandenburg (unfortunate love child of the Titanic and Hindenburg). You need a dedicated, up-to-date mailing list of lifestyle reporters looking for just the type of content you provide.
Better pour yourself a cup of strong coffee. This could take a while. You’ll need to go online and scour the Web for likely-looking names and call up contacts and ask for references and leverage social media networks until your eyes glaze over. And once you’ve devoted countless hours to researching and compiling a workable list—which in today’s fast-paced news environment should be good for, oh, a couple of months—you’ll need to put even more time into maintaining it.
Sound good? Didn’t think so. Here’s another option: sign up for mononews, and let us take care of the rest.
mononews is an affordable, painless way to deal with the crucial but tedious task of managing your media contacts. We’ve got an entire community of 7,000 lifestyle and culture reporters on our customizable list. Even better, we review our contacts every month and keep tabs on new websites, publications and shows, ensuring our network is up to date and on target.
We’ll save you the hassle of maintaining your media list—and let you get on with creating your next PR masterpiece instead.